Hangzhou is expected to welcome more than 20 million foreign tourists during the Asian Games


Hangzhou cultural tourism big data recently predicted that during the Asian Games, Hangzhou will usher in the most intensive tourist wave in recent years, and the number of foreign tourists will exceed 20 million.

It is understood that Hangzhou will focus on the five key words of "welcoming the Asian Games, ensuring safety, striving for economy, striving for five stars, and cast iron army", deeply cultivate the Asian Games theme series of tourism projects of "watching the Asian Games and visiting Hangzhou", plan and launch a number of tourism routes reflecting Hangzhou's urban characteristics and cultural heritage, and enhance the international level of scenic spots and tour guides.

At the same time, Hangzhou will pay attention to the cultivation of "night economy" and "night landmarks", create "no night paradise · Tesco Hangzhou" night economy landmarks, increase overnight tourists, guide museums, cultural centers, amusement parks, etc. to extend their opening hours, and support the construction of "24-hour life circle" in areas with conditions to contribute to Hangzhou's cultural tourism.

As the first city in the country to lay out the digital economy, Hangzhou has accumulated a strong first-mover advantage. "We should fully grasp the first-mover advantage formed by the digital economy, vigorously develop the digital cultural and tourism industry, and take the lead in the layout of the yuan universe cultural and tourism industry." The relevant person in charge of the Hangzhou Municipal Bureau of Culture, Radio, Television and Tourism said that the Z generation, mainly "post-90s" and "post-00s", is becoming the main consumer of cultural tourism. Focusing on this development trend, Hangzhou will focus on "e-sports cultural tourism". The integration of new business formats such as "sports cultural tourism" and "concert cultural tourism" has created a new consumption scene.

In the first half of this year, Hangzhou has made remarkable achievements: preliminary estimates show that from January to June this year, Hangzhou received a total of 53.533 million tourists and tourism income of 91.5 billion billion yuan, an increase of 64.5 percent and 65.3 percent respectively over the same period last year. During the upcoming Asian Games, Hangzhou is expected to usher in a new breakthrough, expand the "international circle of friends", show Chinese characteristics and Hangzhou charm, and let the world understand and remember Hangzhou. (Author: Tao Li; Editor: Song Yuqiu)

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